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Take a look at this 2009 global branding campaign from Intel, the Silicon innovator and computer chipmaker, using the theme “Sponsors of Tomorrow”. In a series of commercials, Intel made a very clear ‘competitive differentiation’ statement based on the high-performance (rock star) capabilities of their staff.  Apart from promoting their brand, the commercial creates high appeal for attracting the &lsqu....

It must be one of the most frustrating aspects of being a manager and business owner, no matter what you do there is a level of inconsistency in the selection process that would never be tolerated in other parts of your business. Which begs the question: “Why are most managers happy with the inconsistency of recruitment? Well they must be happy because I do not see them challenging the situation and actively looking for a better ....