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Take a look at this 2009 global branding campaign from Intel, the Silicon innovator and computer chipmaker, using the theme “Sponsors of Tomorrow”. In a series of commercials, Intel made a very clear ‘competitive differentiation’ statement based on the high-performance (rock star) capabilities of their staff.  Apart from promoting their brand, the commercial creates high appeal for attracting the &lsqu....

It must be one of the most frustrating aspects of being a manager and business owner, no matter what you do there is a level of inconsistency in the selection process that would never be tolerated in other parts of your business. Which begs the question: “Why are most managers happy with the inconsistency of recruitment? Well they must be happy because I do not see them challenging the situation and actively looking for a better ....

There is a link between employee selection and the television series ‘Who do you think you are?’ They both provide many unexpected surprises. The problem with employee selection is that most of the unexpected surprises are rarely good surprises. A short-list batch of five CVs has just landed in your inbox. You are fully experienced in your role and you masterfully understand your company culture. You are now responsible for....

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Most senior executives and business owners have some level of preoccupation with catalysing their culture to higher levels of performance and/or excellence. In a world characterised by exacting deadlines, relentless competition, limited resources, globalisation and unwavering expectations from customers, shareholders and employees alike, “culture” seems to be so much more important these days and must be recognised as a significant....

In my last article entitled “Improving leadership potential” I wrote about the need to have clarity about expectation and current state. The diagnostic phase… Having undertaken rigorous diagnosis, attention now moves to the process of ‘shifting the needle’… One of my best friends and a genuine mentor for many years, Glenn Dobson, owns the KONA Group. One of its core offerings is in salesforce capab....

There can be no doubt that choosing the right people for the right jobs is one of the most important contributors to organisational effectiveness. However, in many organisations, rather than being systematic and using sound, objective evidence, the recruitment selection process is a relatively unstructured, intuitive and gut-feel process. The problem with this approach is that a range of emotional responses prevent an objective assessm....

We have Australian politicians that are more preoccupied with being right and always disagreeing with the opposing party, than they are with improving the lives of all Australians. Just once I would like to hear a politician say that someone on the opposing side had a great idea and that it would be supported. Just once I would like to see political courage, the courage to do something that is not “political” but is in the best int....

One of the greatest challenges that business owners and managers face is the employee selection process, with most approaching it with trepidation and sometimes outright fear. Unfortunately this fear is well founded as the traditional recruitment process of resume, interview and reference checking only delivers a future high performing employee 26% of the time. However, you can dramatically improve your odds of selecting high performer....

 One of the fastest-growing recruiting trends in recent years has been social recruiting—searching and scouting people on social media networks such as Facebook, LinkedIn, and Twitter—to fill open positions. With billions of people using social networks, it’s no wonder that recruiters are turning to them to find potential candidates. If you’ve never done social recruiting or implemented a social recruiting ....