Why Employee Engagement Surveys Are More Critical Than Ever for Business Success

Did you know that companies with highly engaged employees bring in 23% more profit than those with disengaged workers? That number alone should grab your attention. In today's world, employee engagement is not just a nice-to-have; it is one of the biggest factors that decides whether a business grows or falls behind.

But here is the thing: knowing that engagement matters and actually measuring it well are two very different things. Many companies run employee engagement surveys every year. They send out a form, collect the answers, and glance at the results. But are these surveys really telling the full story? For most businesses, the answer is no.

This is where Multirater Surveys come into the picture. These tools change the way companies listen to their people, and the results speak for themselves.

What Do Employees Really Want?

Gone are the days when employees were happy with just getting their salary. Nowadays, they want more. Workers want to feel that their work matters. And you know? They want to grow in their specific job roles. They want to be recognized for what they do. And most importantly, they want to feel heard.

This change in expectations is not going away anytime soon. In fact, it is only getting stronger each year. Younger employees in particular are looking for companies that care about their well-being. If a company does not pay attention to this, it will find itself losing good employees, and in today's competitive job market, this is a problem that no business can afford.

In addition to this, employees want their companies to actually listen to them. If they bring up a concern and nothing ever changes, they will quickly stop caring. Trust is built when people feel like their voice matters, and trust is one of the hardest things to build and easiest to break.

In order to address these needs, businesses need a clear understanding of how their employees feel. Feedback is the key to this. And surveys are one of the best ways to get this feedback. But only if they are done correctly.

The Problem with Traditional Surveys

Many traditional staff engagement surveys have a big problem: they only look at things from one angle. In some cases, feedback may come only from the manager. And in other cases, it may come from only the employee assessing themselves. Neither of these methods provides all the information that is important.

Imagine it like this: A manager might think everything is going great on their team. But the employees might feel overlooked or stressed. Or an employee may think they are very productive, but others see a different picture. If you hear only one side of the story, you get only an incomplete picture, and decisions based on that picture will be incomplete as well.

Another problem is bias. When people assess themselves, they tend to be too positive or too negative. Managers, even if they are trying to be fair, have blind spots. Only one side of the story cannot possibly reveal the truth.

This is exactly what Multirater Surveys' leadership development feedback tools can solve. They solve this problem by allowing feedback from multiple people, not just one.

How Multirater Surveys Give You a 360-Degree View

At Multirater Survey, we provide you with a variety of tools, like 360-degree feedback, 180-degree feedback, and pulse surveys, to gather feedback from all the people around an employee. This includes their manager, their coworkers, the people they manage, and sometimes even customers or clients.

But why does this matter? Because every person sees a different side of the same employee. A manager sees how well someone follows directions and meets deadlines. A peer sees how well they work as part of a team. A direct report sees how well they lead and support others. When you put all of these views together, you get a much more complete and honest picture.

This kind of feedback does not just highlight problems; it also reveals hidden strengths that might never show up in a regular survey. And that makes it much easier to take real action.

Companies that use Multirater Surveys often find patterns they never noticed before, like a team leader who inspires trust but struggles with communication, or a quiet team member who is actually a big reason behind the team's success.

Why Engagement Matters for Business Success

When employees are engaged, it shows up everywhere in the business. Engaged workers are more productive. They put in more effort, come up with better ideas, and finish their work faster.

Engaged employees also stay longer. Replacing an employee can cost a company up to six months of that person's salary. When people feel good about where they work, they are far less likely to leave. That saves businesses a huge amount of money on hiring and training new people.

And there is one more big benefit: customer satisfaction. Happy employees make happy customers. When your team feels valued and motivated, it shows in how they treat the people your business serves. The connection between engaged teams and loyal customers is very well proven.

Multirater Surveys help companies improve all of these areas by giving them better, more complete data. Instead of guessing what might help, businesses can use real feedback to make smart decisions that actually move the needle.

Turning Feedback Into Real Change

Collecting feedback is only half the battle. The real challenge is doing something with it. Many companies gather survey data and then let it sit in a file, never acting on it. This is a missed opportunity, and it also damages trust, because employees see that nothing changes.

Multirater Surveys tools make it much easier to turn feedback into action. They come with clear reports and easy-to-understand data that show exactly where changes need to be made. For example, if survey results show that employees feel they are not getting enough training, a company can quickly set up new learning programs. If feedback points to a leadership issue, managers can receive coaching or support to improve how they work with their teams.

Some companies even use the data to update their company policies, making changes to things like how promotions work or how remote work is handled, based on what employees actually said. The key is to have a clear plan for acting on what the surveys reveal. Multirater Surveys make building that plan a lot simpler.

The Role of Technology in Making Surveys Smarter

Technology has made staff engagement surveys a lot more powerful than they used to be. Modern Multirater Survey tools use artificial intelligence and data analytics to give companies deeper insights into how their people feel and perform.

These tools can show results in real time, create custom reports for different teams or departments, and even predict trends before they become problems. For example, AI-powered tools can flag early signs that a group of employees might be at risk of leaving, giving the company time to act before it is too late.

They can also connect with other HR and business systems, which means the data flows smoothly across the organization and helps with better decision-making at every level. No more data sitting in one place that nobody looks at.

Also Read: How AI 360 Feedback Helps Coaches Scale Their Reach

Why Leaders Need This Kind of Feedback Too

Leadership has a direct effect on how engaged employees feel. A good leader can inspire and motivate a whole team. A leader who struggles can bring everyone down. Multirater Surveys are especially useful for leaders because they provide feedback from the people they work with every day.

This feedback helps leaders understand their strengths and blind spots. Many leaders do not realize the impact their behavior has on the people around them until they see it in the data. That kind of awareness is the first step to growth.

With this information, companies can build personalized development plans, specific steps that help each leader improve. Better leaders mean more engaged teams, and more engaged teams mean better results for the whole business. It is a win all around.

Conclusion

Employee engagement is no longer something companies can ignore. In an environment where talent is hard to come by and retention is an even greater challenge, it is the companies that take the time to understand how their employees feel and respond accordingly that end up coming out on top.

Multirater Surveys are more than just a means of collecting feedback. They are a catalyst for change. We inform better decisions, develop better leaders, and build better teams that are more engaged. And all of this means better, healthier business outcomes.

If your company has not yet implemented Multirater Surveys, the time to begin is now. The feedback is out there; you simply need a means to collect it. Start listening effectively today and watch what happens. 

Request a free demo today to see how Multirater Surveys can transform your employee engagement strategy.